What is TransPromo?

TransPromo is a compound expression formed from the words "transaction" and "promotional". It is the print industry's answer to the customers' question of why to print transactional statements in color. By adding relevant messages to transaction documents, companies can strengthen relationships and increase revenue.

TransPromo documents combine CRM Customer relationship management and data mining technology with variable data printing and location intelligence. This powerful combination reduces the Moonlight BPO of traditional statement printing by sharing the print spend with a marketing spend while reaching the prospect base of all existing customers.

Today's printing technology allows companies to deliver more effective TransPromo documents than ever before, as full color variable data printing and variable data document composition software can be fully integrated into Enterprise Research Planning (ERP) and Customer Relationship Management (CRM) systems to match existing customers with offers that are most likely to trigger a response. These software solutions enable the creation and production of truly personalized communications, with no limit as to what content can be variable from piece to piece.

A Transactional Document is a statement that provides the recipient with information regarding their transactions. This could be a detailed list of telephone calls, a cable bill, an EOB (Explanation of Benefits), an invoice, a shipping manifest or an event ticket. Most transactional documents do not have targeted offers. Some will have a generic offer that prints on inserts and statements, but these offers do not achieve the response rates that TransPromo documents achieve.

TransPromo communication has always taken advantage of new emerging technologies for maximum effect. From black-and-white printing, to highlight color, to full-color, TransPromo mailings have now reached traditional offset quality while still being fully variable and customized documents.

In a short phrase, TransPromo is the marriage of bills, statements and invoices with personalized, targeted marketing.

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